Magnus Midtbø is one of the most influential climbers of his generation—and the founder of Rungne. Originally a dominant force on the competition circuit, he claimed World Cup podiums and a World Games medals before moving into sport climbing and full-time content creation. He’s climbed some of the world’s hardest routes, including Ali Hulk sit-start extension (9b) and Papichulo (9a+), and has on-sighted up to 8c+.

Today, Magnus blends elite performance with storytelling that reaches millions. His YouTube channel is one of the most-watched in climbing, and through Rungne, he’s building gear that meets the needs of real climbers—chalk and apparel that works when it matters. Magnus doesn’t just inspire; he equips others to try hard, climb harder, and enjoy every move along the way.

Magnus is team Magdust.