Why We're Raising the Bar on Ethics and Sustainability - Rúngne

Why We're Raising the Bar on Ethics and Sustainability


You've seen the terms "sustainable" and "ethical" thrown around a lot, especially when it comes to apparel. We've used them too, incorporating organic cotton and recycled materials into our gear. But we had to ask ourselves: is this just marketing, or are we genuinely making a difference?

Why We're Not Our Own Judges
Here's the thing: it's easy for companies to invent their own definitions of what's "ethical" or "sustainable." It's even easier to be your own judge and jury, setting convenient benchmarks that look good on paper but don't necessarily make a meaningful impact. We don't want to go down that road. That's why we're committed to internationally recognized benchmarks and certifications. You can read more about our commitment in our Responsible Business Policy.

The Importance of External Certification
We're in the process of getting certified against some of the industry's most rigorous standards. Why? Because we believe in accountability and transparency. External certification means we're not just meeting our own self-defined criteria; we're meeting—and aiming to exceed—globally recognized benchmarks. This isn't a quick process; it's a rigorous one, and we're committed to earning that stamp of approval within the next six months.

Beyond Partial Efforts
Doing a little bit of good here and there isn't enough. It's like driving an electric car but ignoring other high-impact activities, like excessive air travel. We're committed to a holistic approach that goes beyond just environmental concerns.

Social Responsibility: A Non-Negotiable
Being responsible isn't just about the environment; it's about people too. We're talking fair labor practices, safe work environments, and a culture of respect for everyone involved in making RUNGNE what it is today.

Join the Movement
When you choose RUNGNE, you're not just getting quality gear; you're joining a movement. A movement that's committed to making a real, measurable difference in the world, from the materials we use to the way we treat our people.

So, are you ready to climb responsibly with us?